As one of the most significant social media platforms, learning how to generate more online leads from Facebook ads could be a game-changer for your business.
Looking to increase traffic and improve your lead generation outcomes? Well, you’re not alone. According to industry statistics, generating traffic and qualified leads is the main challenges giving 6 in every 10 digital marketers sleepless nights—yet it’s deemed to be the most important content marketing goal by over 80% of B2B marketers.
One of the most effective ways to generate qualified leads and build a budding community of loyal customers is with the help of Facebook ads. With this in mind, read on for more on how to optimize your Facebook ads to reap maximum benefits with regard to your lead generation efforts.
Nail Your Target Audience
The only way to truly generate online leads from Facebook ads is by targeting the right audience in the first place. Luckily, Facebook offers a ton of options and capabilities to intelligently target specific audiences. For example, you can target by lookalike audiences (i.e., those with similar characteristics to your existing customers) or based on categories of interest (e.g., changes in their timeline, likes, and interests).
Best Practices for Creating Facebook Ads
If you want to increase the click-through-rate of your Facebook ads, you need to follow the best practices. For images, keep them simple, include a relatable person (e.g., a smiling woman or a baby), or even experiment with a funny/odd image that’ll demand closer scrutiny.
You should also look into the wording of your headline and message – i.e., use attention-grabbing words such as “FREE” and subtly lure audiences to clicking the ad. Finally, take note of the minuscule details—including the shadows, borders, and color palette of your Facebook ads.
Optimize a Landing Page to Capture Online Leads from Facebook
A landing page is basically a web page that’s been optimized to nurture online leads and drive them further down your sales funnel. Some effective ways of combining landing pages and Facebook ads include running contests or offering E-Book and other email-gated content. And as a bonus tip, ensure you use a video on your landing page—this has been shown to increase conversion rates by more than 85%.
What is the takeaway? These tips offer a great starting point to effectively leverage the power of Facebook ads to attract and convert online leads.